Reasons to Check Out the Blog on R&G Brenner’s Website

Today almost every business with a website also has a blog, which provides periodic news and commentary on topics that the company’s customers should presumably be interested in. Unfortunately, the content of many blogs is neither interesting nor informative and so many people just do not visit the company’s blog, even if they like the company and intend to continue using their products or services. Despite the fact that there are a lot of companies out there that do not use their blogs to provide anything useful, or use them badly, this is not always the case. Indeed, the blog of the New York-based tax preparation firm, R&G Brenner, is an example of a company blog done well.

Perhaps the most important rule for any professional blog to follow is to regularly post new information that is directly of interest to people that use – or are considering using – your services. Too often company blogs only include their own promotional material without actually providing any new information to their readers. The result is that people stop reading, since they are bound to see all the relevant promotional information the next time they visit the business in question. R&G Brenner appears to be aware of this and regularly posts blogs – under the tag “Tax & Financial News” – about new developments in both federal and New York state tax matters and financial information that may have a bearing on their client’s tax situations.

Another important rule for bloggers – either business or personal – is to regularly update their blog. If a visitor returns repeatedly to only see the same information posted that was there the last time they visited, they stop visiting. Quite simply, keeping the blog “fresh” with new and regular content is essential for the success of any blog. At the same time, it is also helpful to avoid posting too much information too often. If there is far more information than most people can review in a few minutes, many people will stop checking the blog since they know they will not take the time to read it all. Again, R&G Brenner seems to be aware of this and posts one or two new stories each week, with a few extras tossed in from time to time.

Obviously any business that goes to the trouble of establishing a blog on its website will use this venue to publicize its own promotions or to promote its own products or services. This is perfectly natural and normal, though many companies over do it by using their blog exclusively to promote themselves without providing anything else of interest to its readers. R&G Brenner addresses this problem cleverly – and effectively – by combining its own promotional material with general advice and tip through the blog posts tagged “Tax Tips”. Some of these tax tips are just promotional announcements, while others provide general information that can be of use to anyone, regardless of whether or not they use the company’s services.

All said, the blog presented on the R&G Brenner website – www.rgbrenner.com – is a great example of how a company blog should be run in order to maximize its effectiveness. Both customers and potential customers stand to learn new information and how R&G Brenner can help without it coming off as nothing more than an advertisement page.

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